Top Free-to-Play Games on Android in Kenya Q3 2025

In the third quarter of 2025, free-to-play games on the Android platform in Kenya showcased notable trends in downloads, revenue, and active user engagement. Here’s a detailed look at the performance of the top five games based on data from Sensor Tower.

eFootball™ by KONAMI saw a robust increase in weekly downloads, reaching a peak of approximately 25K in mid-August. Revenue for the game experienced fluctuations, peaking at around $7.4K at the end of June and maintaining a steady range throughout the quarter. The weekly active users consistently hovered around 400K, showing a slight increase towards the end of the quarter.

Roblox maintained strong engagement with a peak of 36K active users in mid-August. Weekly downloads varied, reaching a high of 22K in mid-August, while revenue saw a gradual decline from $5.2K in early July to about $4K by the end of September.

Candy Crush Saga from King demonstrated steady growth in active users, peaking at 175K in late September. The game’s weekly downloads peaked at 11K in late August, and revenue fluctuated throughout the quarter, peaking at $4.8K in mid-September.

PUBG MOBILE experienced a peak in downloads of 11K in early August, with a consistent active user base of around 80K. Revenue showed a downward trend, starting at $2.5K in mid-July and ending at about $1.1K in late September.

Call of Duty®: Mobile had significant peaks in weekly downloads, reaching 16K in mid-August. Active users increased steadily, peaking at 97K in late August. Revenue saw a declining trend, starting from $2.3K in early July and stabilizing around $1.6K by the end of the quarter.

These insights highlight the dynamic nature of the mobile gaming market in Kenya. For more detailed analysis and data, visit Sensor Tower.